A landing page that works well on a desktop computer may not deliver the same experience on a smartphone.

This creates a common problem for businesses running online advertising campaigns: mobile and desktop visitors are sent to the same landing page even when their needs, browsing behaviour and conversion experience are different.

In this case study, we look at how a growing online business used LinksPally to automatically send mobile visitors to a mobile-optimised landing page while directing desktop visitors to a desktop-focused version.

The result was a simpler customer journey, better control over campaign traffic and an easier way to test different landing-page experiences without creating separate promotional links.

The Problem: One Landing Page Was Serving Everyone

The business in this case study sold digital products online and generated traffic from social media advertising, search advertising, email marketing and promotional links.

The marketing team initially used one landing page for everyone.

The URL was shared across:

• Facebook and Instagram campaigns
• Google Ads
• WhatsApp messages
• Email campaigns
• Blog content
• Affiliate promotions

At first, this seemed logical.

One URL was easier to remember, easier to publish and easier to manage.

But there was a problem.

The majority of visitors were using smartphones.

The desktop version of the landing page contained several sections that were useful on a large screen but created unnecessary friction on smaller screens.

Visitors had to scroll through a long page before reaching the most important call to action.

Some interactive elements were also designed primarily around desktop users.

The marketing team noticed that the same campaign could perform differently depending on the visitor’s device.

They therefore faced a practical question:

How can we automatically send mobile visitors to a mobile-friendly landing page while keeping desktop visitors on the desktop version?

The Traditional Solution Was More Complicated Than Expected

The obvious solution was to create separate campaigns.

For example:

Desktop campaign:

example.com/desktop-offer

Mobile campaign:

example.com/mobile-offer

The team could then manually create different advertising campaigns and use the appropriate URL.

But this created several new problems.

Every new campaign required multiple links.

The marketing team had to remember which URL should be used for each campaign.

If the destination changed, multiple campaign links needed to be updated.

There was also a risk of sending mobile visitors to the desktop page or desktop visitors to the mobile page.

For a business running several campaigns simultaneously, this became difficult to manage.

The team wanted one public campaign link that could automatically make the routing decision.

That’s where LinksPally became useful.

The LinksPally Solution

The business created a LinksPally smart redirect.

Instead of publishing separate URLs everywhere, the marketing team could promote a single campaign URL.

When somebody clicked the link, LinksPally evaluated the visitor’s device information.

The redirect then determined whether the visitor was using a mobile device or a desktop environment.

The routing logic was essentially:

Mobile visitor → Mobile landing page

Desktop visitor → Desktop landing page

The public campaign URL remained unchanged.

The destination experience changed automatically according to the visitor.

How Device-Based Redirects Work

A device-based redirect is a form of conditional URL routing.

Instead of saying:

“Everyone who clicks this link goes to Page A.”

the marketer can define a rule such as:

“If the visitor is using a mobile device, send them to Page B. Otherwise, send them to Page A.”

This distinction is important because the redirect link becomes a simple decision point between the visitor and the final destination.

The visitor does not need to select the correct version manually.

The marketing team does not need to publish two different campaign URLs.

The system handles the routing.

Step 1: Create the Smart Link

The marketing team first created a LinksPally redirect link for the campaign.

Rather than linking directly to the desktop landing page, the campaign used the LinksPally URL.

This became the single URL used across the marketing campaign.

That meant the team could use the same link in:

• Facebook posts
• Instagram campaigns
• Google Ads
• WhatsApp messages
• Email newsletters
• Blog posts
• QR codes
• Affiliate campaigns

The destination could then be controlled centrally.

Step 2: Define the Mobile Destination

The team created a mobile-focused landing page.

The page was designed around smartphone users.

The most important information appeared earlier on the page, navigation was simplified and the primary call to action was easier to access.

The mobile page did not necessarily need to be completely different from the desktop page.

Its purpose was simply to provide an experience better suited to smartphone visitors.

Step 3: Define the Desktop Destination

The existing desktop landing page remained available for computer users.

It could take advantage of the larger screen to display:

• More product information
• Additional testimonials
• Wider layouts
• Multiple content sections
• More detailed comparisons
• Larger visual elements

The business therefore did not need to compromise the desktop experience just to make the page suitable for mobile users.

Step 4: Add the Device Condition

The final step was to create the conditional redirect rule.

The logic was:

Condition: Mobile device

Action: Redirect to the mobile landing page

Visitors who did not meet that condition could continue to the desktop destination.

The result was a single campaign URL with device-aware routing.

What Changed for the Marketing Team?

The biggest improvement was not simply the redirect itself.

It was centralised campaign control.

Previously, the team had to think about which URL should be used for which audience.

With the smart redirect, the campaign could use one public URL.

The routing logic lived inside LinksPally.

If the landing page needed to change, the marketing team could update the destination without having to replace every published campaign link.

That becomes particularly useful when a URL has already been shared widely.

A Realistic Campaign Example

Imagine an online training company promoting a new digital marketing course.

The business publishes:

yourdomain.com/course

through Facebook, Google Ads, WhatsApp and email.

Behind the scenes, LinksPally routes visitors according to their device.

Visitor A

Uses an iPhone.

Result: Mobile-optimised course page.

Visitor B

Uses an Android smartphone.

Result: Mobile-optimised course page.

Visitor C

Uses a Windows laptop.

Result: Desktop course page.

Visitor D

Uses a MacBook.

Result: Desktop course page.

The visitor does not need to understand what happened.

They simply receive the appropriate landing-page experience.

Why This Matters for Conversion Optimisation

A device-based redirect does not automatically guarantee more sales.

That distinction is important.

The redirect is a conversion optimisation tool, not a magic conversion button.

Its value comes from allowing marketers to create a more appropriate experience for different visitors.

A mobile visitor may respond better to:

• Shorter copy
• Larger buttons
• Simpler navigation
• Faster access to the offer
• Mobile-friendly forms
• Prominent WhatsApp contact
• Simplified checkout

A desktop visitor may benefit from:

• More detailed information
• Wider product comparisons
• Larger content sections
• More extensive testimonials
• Detailed product demonstrations

Instead of forcing both groups into exactly the same experience, the business can design the journey around the way each group interacts with the website.

The Business Result

After implementing the device-based routing strategy, the business was able to:

• Maintain one campaign URL
• Create separate mobile and desktop experiences
• Reduce manual URL management
• Centralise redirect management
• Experiment with different landing pages
• Make campaign management easier for the marketing team
• Reduce the risk of sending visitors to the wrong version of a page

The most important improvement was operational.

The marketing team could make changes to campaign destinations from one place without needing to update every location where the public campaign link had already been published.

What the Business Learned

The campaign produced an important lesson:

Traffic segmentation should not always happen inside the advertising platform.

Sometimes the better place to control the experience is at the link-routing layer.

This is particularly useful when the same URL is being used across several channels.

Instead of creating dozens of campaign URLs, marketers can use a smart redirect as the control point.

That makes the campaign architecture easier to manage.

Other Ways to Use Device-Based Redirects

Device targeting is not limited to mobile versus desktop landing pages.

Here are several practical applications.

Mobile App Downloads

A business promoting an app could route visitors toward the appropriate destination based on their device.

For example:

iPhone → iOS app destination

Android → Android app destination

This removes the need to ask users which device they are using.

Mobile-Specific Promotions

A retailer could create a mobile-only offer and automatically direct smartphone visitors to the promotion.

Desktop Software

A software company could send desktop visitors toward a download or desktop-product page while directing mobile visitors toward a mobile-compatible alternative.

Mobile Lead Generation

A business that relies heavily on WhatsApp could send mobile users to a mobile-first lead-generation page while giving desktop visitors a different form or sales experience.

Different Checkout Experiences

A business could test different checkout pages for mobile and desktop users.

The same public campaign link could remain unchanged while the destination changes according to the visitor’s device.

Combining Device Targeting With Other Conditions

One of the more powerful aspects of LinksPally’s conditional redirect system is that device targeting does not have to exist in isolation.

A marketer can build more sophisticated routing rules using additional visitor information.

For example:

Mobile + Nigeria → Nigerian mobile landing page

Mobile + Ghana → Ghanaian mobile landing page

Desktop + Nigeria → Nigerian desktop landing page

This creates a much more sophisticated campaign architecture than simply having one URL for everyone.

Other conditions can also be useful for campaigns where the visitor’s:

• Country
• Browser
• Operating system
• Referrer
• UTM parameters
• Time of day

affect the appropriate destination.

LinksPally vs Manually Creating Separate Campaign URLs

The biggest difference is control.

With manually created URLs, the marketer has to manage the routing externally.

With LinksPally, the redirect becomes part of the campaign infrastructure.

When Should You Use Device-Based Redirects?

Device-based redirects are particularly useful when:

• Your mobile and desktop pages are substantially different
• Mobile users have a different conversion journey
• Your mobile page has a different CTA
• You sell software or apps
• You run device-specific promotions
• You need to test different landing-page experiences
• You use one campaign URL across multiple marketing channels
• Your campaigns generate substantial mobile traffic
• You want central control over campaign destinations

If your responsive landing page already provides an excellent experience across devices, a separate device-based destination may not be necessary.

The goal should always be to improve the visitor experience, not introduce complexity simply because the technology is available.

Frequently Asked Questions

What is a device-based redirect?

A device-based redirect automatically sends website visitors to different URLs depending on the device they are using, such as mobile or desktop.

Can LinksPally redirect mobile and desktop users to different pages?

Yes. LinksPally’s conditional redirect functionality can use device information to determine the appropriate destination.

Can I use one URL for both mobile and desktop visitors?

Yes. This is one of the main advantages of the approach. A single LinksPally URL can route different visitors to different destinations.

Why would I need separate mobile and desktop landing pages?

You may want separate pages when the content, layout, call to action, checkout process or user experience needs to be significantly different between mobile and desktop visitors.

Can device redirects be used for advertising campaigns?

Yes. A smart redirect can serve as the campaign URL used across advertising and other marketing channels, while LinksPally handles destination routing.

Can I combine device targeting with other conditions?

Yes. LinksPally’s conditional redirect system can combine device information with other targeting conditions, allowing more sophisticated campaign routing.

Does a device-based redirect automatically increase conversions?

No. It provides the infrastructure for a more relevant visitor experience. Conversion improvement depends on the quality and relevance of the destinations you create.

Key Takeaways

The problem was not that the business lacked landing pages.

The problem was that one landing page was being used for visitors with different browsing experiences.

By using LinksPally’s smart conditional redirects, the business created a simple architecture:

One campaign URL → identify visitor → apply condition → deliver appropriate landing page.

This reduced URL management complexity while giving the marketing team greater control over the customer journey.

For businesses that receive significant traffic from both mobile and desktop users, device-based redirects can be a practical way to connect traffic segmentation with landing-page optimisation.

And because LinksPally operates inside WordPress, the business can manage the redirect infrastructure alongside its existing website and marketing workflow.